Privacy Policy

Bring Capital Group Inc., operating as BCG Residential ("BCG," "we," "us"), acquires residential property as principal and connects properties it controls with qualified buyers. This notice explains in plain language what happens to personal information when a homeowner or prospective buyer visits our site, responds to an ad, messages our Facebook Page, submits a Meta Instant Form, asks us to review a property, or sets up a buyer profile.

We handle personal information under Alberta's Personal Information Protection Act (PIPA) and, where applicable to cross-border or interprovincial commercial activity, Canada's Personal Information Protection and Electronic Documents Act (PIPEDA). Commercial electronic messages are also subject to Canada's Anti-Spam Legislation (CASL).

1. Information we collect

Depending on how you contact us, we may collect:

• Contact details: name, email address, phone number, messages and communication preferences;
• Property details: address, property type, bedrooms, bathrooms, occupancy or tenancy, mortgage category, preferred timing, notes and information you choose to provide about your situation;
• Buyer information, where relevant: company, property criteria, target areas, price range, funding method and proof-of-funds status;
• Consent records: the notice shown, choice made, date, source page and withdrawal or unsubscribe history;
• Visit and attribution data: page, referring source, campaign parameters (UTMs), Meta click identifiers, browser/device information, IP address and basic server logs; and
• Ad and messaging data: information submitted through a Meta Instant Form or Facebook/Messenger conversation.

Please do not include government identification numbers, banking credentials, medical details or other information that is not needed for an initial property conversation.

2. How we use your information

• Respond to your request by phone, email, SMS or Messenger and arrange a property review or buyer consultation;
• Assess whether the property may fit our acquisition criteria, discuss options, prepare a possible offer and, if you choose, support due diligence and closing;
• Deliver a guide or requested buyer information, administer your buy box and funding-readiness status, and match controlled properties to qualified buyers;
• Create and maintain a contact and opportunity record, avoid duplicate records, document consent and provide customer service;
• Operate, secure, troubleshoot and improve our website and systems, prevent misuse and meet legal obligations; and
• Attribute inquiries to campaigns and measure advertising, but only use Meta Pixel and Conversions API when you allow optional Meta measurement.

3. Consent and communications

When you submit a property request, buyer profile, appointment request, Meta Instant Form, or Messenger intake, you ask BCG to contact you about that request using the contact methods you provide. That service-related consent is not consent to unrelated marketing. If we want to send separate promotional messages, including future matched-deal notices, we will seek consent when required by CASL.

SMS opt-in details: On forms that offer text messaging, you may separately and optionally check an unchecked consent box after entering your phone number. The disclosure identifies Bring Capital Group Inc., explains whether the messages concern an inquiry, appointment, buyer criteria, or matched Edmonton-region opportunities, states that message frequency varies and message and data rates may apply, and provides STOP and HELP instructions. We record the consent wording, source, date and withdrawal status. Consent to promotional SMS is not a condition of purchasing, selling, receiving a guide, or requesting a written offer.

You may withdraw consent or ask us to stop at any time. Reply STOP to an SMS, use the unsubscribe link in a commercial email, or contact us below. We will act on CASL unsubscribe requests within the required period. Withdrawal will not affect handling already completed and may prevent us from continuing a requested review or transaction.

4. Cookies, the Meta pixel, and analytics

Optional Google Analytics: We load Google Analytics only after you choose “Allow Google Analytics.” This choice is separate from Meta measurement. Google receives browser, device, cookie and IP information to help us understand visits and completed requests. We send only approved page paths without query strings or fragments, a fixed page title, and fixed event names for saved inquiries and confirmed bookings. We do not send your form answers, contact details, property address, financing information or booking details. Google Signals, advertising personalization and automatic enhanced measurement are disabled.

You can decline or withdraw using “Google Analytics choices” where shown, or “Cookie choices” on seller pages (uncheck Google Analytics and save). Withdrawal stops future Google measurement and clears this site's Google Analytics cookies; it cannot recall information already sent. Events that occur while measurement is off are not replayed. Your preference is stored in your browser until you change it or clear browser storage. Google may process information outside Canada. See Google’s Privacy Policy and how Google uses information from partner sites.

Essential site functions and first-party campaign parameters help the form work and tell us the general source of a request. Optional Meta measurement is different: the Meta Pixel records website events in your browser, while Meta Conversions API can send a matching server event containing hashed contact identifiers plus device, IP, click and browser data. Meta uses this data under its own terms to match events, report conversions and improve advertising.

Meta measurement runs only after you select Allow Meta measurement. If you decline, the form still works and BCG does not send its Lead event to Meta. You can reopen “Cookie choices” in the footer at any time. Clearing browser storage may reset the choice.

On the home-buying form, optional Meta measurement has a separate choice. If allowed, we report only saved-contact, completed-inquiry and confirmed-call events, with an opaque event ID and fixed event label. We do not include your form answers, name, email, phone number, budget, financing information or appointment time in those event parameters. Meta Pixel still receives browser, IP, cookie and page information and may match activity to a Meta account. Browser consent choices last up to 180 days. Event IDs are stored in your browser after consent to avoid counting the same action again; declining clears this optional buyer event storage. The buyer choice does not change the seller form’s separate choice. Shared Meta cookies may remain in your browser after buyer measurement is declined. You can change the buyer choice using “Cookie choices” on the home-buying page. Withdrawal stops future buyer measurement; it cannot recall information already sent to Meta. Events received by this page while measurement is off are dropped rather than queued for later sharing.

5. How we store and share your information

Our funnel may pass information through the following categories of providers:

• Google: optional Analytics measurement on approved public pages after separate consent;
• Meta: Facebook/Messenger lead collection and optional Pixel/Conversions API advertising measurement;
• HighLevel / LeadConnector: customer relationship management, contact deduplication, workflows, forms and communications;
• Supabase: lead database and secure record storage;
• Vercel: website hosting, server functions and operational logs;
• Resend and communications providers: requested email, SMS or telephone communications; and
• Google Workspace, where enabled: an operational lead sheet and business communications.

We may also disclose relevant information to lawyers, inspectors, contractors, lenders, title or closing professionals when you ask us to progress a transaction. After BCG has a property under contract or otherwise controls the right being offered, we may provide a deal package to one qualified buyer at a time. That package may include property information, photographs, videos, financial estimates, comparables, material contract terms and deadlines, but we limit or redact seller personal information unless disclosure is necessary for the transaction or authorized by law. We may also disclose information to regulators, law enforcement or other parties where authorized or required by law. If the business is reorganized or sold, information may be transferred subject to applicable safeguards.

We do not sell personal information or provide homeowner or buyer information to unrelated marketers. SMS opt-in consent and phone numbers collected for SMS purposes will not be shared with third parties or affiliates for their marketing purposes. Providers may process information solely on our behalf to deliver and support our messaging program. Providers may process information outside Canada, including in the United States, where it can be subject to the laws and lawful access processes of that jurisdiction. BCG remains responsible for selecting providers and using contractual and technical safeguards appropriate to the information.

6. Data retention

We retain a lead record only for as long as reasonably needed to respond, evaluate the opportunity, maintain consent and communication history, resolve disputes, prevent fraud and meet tax, corporate, contract or other legal requirements. A completed transaction may require longer retention than an inquiry that does not proceed. We periodically review records and securely delete or anonymize information when those purposes no longer require it. Service providers may keep backup or security copies for limited periods under their own retention schedules.

7. Access, correction and complaints

Subject to lawful exceptions, you may ask for access to your personal information, request a correction, ask how it has been used or disclosed, withdraw consent, or complain about our handling of it. We may need to verify your identity and will respond within the period required by applicable law. If we cannot fully grant a request, we will explain why where the law permits.

8. Security

We use safeguards appropriate to the sensitivity of the information, including HTTPS encryption in transit, role-based access, restricted production credentials, service-provider controls and record-level database protections. No system is perfectly secure. We investigate suspected incidents and will notify Alberta's privacy regulator and affected individuals when legally required.

9. Privacy contact

10. Changes to this policy

We may update this policy as our practices, providers or legal requirements change. The effective date at the top identifies the current version. If a new purpose requires fresh consent, we will ask before using information for that purpose.